Micromanagers Don’t Belong in Big Business

Have you ever worked for, with, or in the proximity of a micromanager?  These energy vampires spend so much time worrying about what everyone else is doing that they don’t “have time” to do their own job.  I’ve been fascinated with the micromanager my entire professional career.  Early on, I thought these people were trying … Continue reading Micromanagers Don’t Belong in Big Business

Businesses Need New Year’s Resolutions

As we approach 2020, many businesses are preparing their annual reports, suffering through staffing shortages due to archaic PTO policies, working through next year’s budgets, and keeping on with business as usual.  The routine for businesses is just as comfortable as routine is for individuals.  It’s also not helping anyone.  Of course you need to … Continue reading Businesses Need New Year’s Resolutions

Product Marketing: The Greatest Gray Area of Business

One of the biggest, and best, gray areas of business is Product Marketing.  It’s an (undervalued) role that combines business strategy with marketing with products, and produces materials for a wide range of audiences.  Product marketers serve as the ultimate translator of features, benefits, and product strategy to sales-speak, marketing-speak, business-speak, and operations-speak.  The person, … Continue reading Product Marketing: The Greatest Gray Area of Business

Necessary but nobody’s job

Necessary but nobody’s job (NBNJ) projects are gray area projects Every business has those projects that are absolutely necessary but also, apparently, nobody’s job.  I like to refer to these as gray area projects, and they usually fall under “other duties as assigned” in job descriptions.  Businesses prefer to give these important projects to internal … Continue reading Necessary but nobody’s job